
About Us
Our story began as part of Emtra Hygiëne Service, a specialist in professional hygiene solutions since 1994. With Dryluxe , we build on that expertise, but with an exclusive look at premium bath textiles and safe hair dryers. Today we bring hotel quality to the smallest details of your bathroom - for those who want to enjoy luxury every day, at home or at work.

Bath textiles with character - luxurious, honest and balanced.
Sustainability, luxury and quality do not have to be opposites. With the Florence and Luna lines, we offer bath textiles that effortlessly combine style and consciousness. Both collections are designed and produced in Belgium, and available in seven sizes
Florence brings the 5-star hotel feel to your bathroom, with soft textures and hues inspired by nature and ocean. Luna is the sustainable choice, with fresh colors reminiscent of sea, sky and morning light - produced fairly, without compromising on comfort.
Sustainability
Our towels are made in Belgium and Portugal, with care for people and planet - OEKO-TEX® and REACH-certified. The hair dryers are produced in Switzerland, on renewable energy and with sustainable components. Short chains, top quality, minimal impact.
Quality
Our Florence towels are 100% organic cotton, GOTS-certified and fairly produced. The Luna line combines recycled cotton and PET bottles - good for comfort as well as the planet. Both collections are designed with care and certified for sustainability. Our hair dryers are also made of the highest quality, for long-lasting performance with minimal impact.
Design
WIWe believe that functionality and aesthetics go hand in hand. Our towels and hair dryers are designed with attention to detail - sleek, stylish and fitting into any interior. No trends, just timeless elegance that will last for years.
Comfort that feels good - for you and the planet."
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Dryluxe
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