Quality
European quality
DryLuxe stands for top quality thanks to the expertise of Clarysse and Valera.
Valera, with nearly 70 years of experience in hair care appliances, designs and manufactures all its products - from hair dryers to hand dryers - in its own factory in Ligornetto, Switzerland. With a strong focus on innovation, durability and reliability, Valera is ISO 9001-certified and provides professional solutions with advanced technology and long-term performance.
Clarysse began in 1953 as a Belgian weaving mill and grew into a leading family company that seamlessly combines craftsmanship and innovation. With the Better Cotton Initiative, we are committed to sustainable and ecological cotton production, where fair working conditions and quality go hand in hand.
Swiss precision & Belgian craftsmanship - the perfect combination.
"Clarysse evolved into a leading family business where innovation and craftsmanship come together."
"Swiss precision, innovative perfection - Valera stands for top quality in hair care."
Clarysse
Certificate
We ban all harmful substances, guaranteeing a safe product for everyone. This is recognized with the European Union's OEKO-TEX® and REACH certification.
Founded in 1953
Clarysse began as a modest weaving mill in Belgium and grew into a leading company with advanced machinery, a strong team and a focus on innovation. Yet we remain a family business that is true to the values that shaped us.
Hotel quality
The Florence bath textile line allows you to enjoy the comfort and luxury of a five-star hotel, just in your home. The extra soft, firm and voluminous fabric provides that ultimate vacation feeling every day.
Valera
Certificate
ISO 9001 - SGS UL certified | Nemko & TÜV Rheinland certified
Founded in 1955
The leading Swiss hair specialist, is closely associated with the entrepreneurial journey of the Soresina family, which began in 1955.
Tested to perfection
At VALERA, we thoroughly test every component. Switches and cables endure hundreds of thousands of cycles, while our testing laboratory checks all components 24/7. With advanced simulations, we guarantee hair dryers that effortlessly handle the intensity of daily use.