Sustainability
Sustainability at DryLuxe - Quality with respect for the earth
Dryluxe is committed to sustainability with the innovative Clarysse and Valera brands. Clarysse specializes in high-quality towels and bath linens made from organic and recycled materials, where luxury and ecological awareness go hand in hand. Valera focuses on energy-efficient technologies and efficient production processes to minimize its carbon footprint. As pioneers in sustainable production, Clarysse and Valera continue to push the standard without compromising on quality and comfort.
"Clarysse has been combining innovation and craftsmanship since 1953, with sustainability as its core value."
"Valera has been committed to sustainable production and innovation since its founding in 1955."
Clarysse
Green energy
Our production runs on renewable energy and meets the strictest sustainability standards. Fewer emissions, more impact.
Durable quality
Our products are free of harmful substances and carry OEKO-TEX® and REACH certification. Safe for you and better for the planet.
Production in Europe
Craftsmanship and sustainability come together in our factories in Belgium and Portugal. Short chains, high quality.
Organic material
Our Florence line is made of 100% organic cotton, GOTS-certified and fairly produced. Luxury with respect for people and nature. Discover our Florence towels for comfort and quality
Recycled materials
Our Luna towels contain recycled cotton and PET bottles, save water and reduce chemicals. GRS-certified and eco-friendly. Check out our Luna towels for comfort and sustainability
Fair production
We work with certified partners who guarantee fair wages and safe working conditions. Sustainable for people and planet.
Valera
Green Energy
Thanks to a photovoltaic system, we generate 230% more energy than we consume. Our production runs entirely on renewable energy, contributing to lower CO₂ emissions.
Durable Quality
Long-life products, carefully developed with the best quality components. Discover our Hotello wall hair dryers with the most durable components
Production in Europe
Our production takes place in our own factory in Switzerland. This ensures short supply chains, reduced emissions and top quality craftsmanship.
Energy efficient
Our hair dryers combine low energy consumption with excellent performance. Even at low wattage, they deliver maximum efficiency and comfort.
Recycled materials
Recycled materials, supported by Valera's membership in the Swiss Recycling Association S.EN.S.
Please feel free to contact
Want to know more about our sustainable approach? Our team would love to help you!