Khaki handdoeken uit de Florence-collectie in een stijlvolle, minimalistische badkamer

Our Story

Dryluxe stands for pure luxury in the bathroom, with a focus on quality, safety and sustainability. We combine timeless design with carefully selected materials from Europe, so that you can enjoy lasting comfort every day. We do what we do with care – and we are always on the move.
Twee luxe latte handdoeken in stijlvolle badkamer met zeeppompje op de achtergrond

About Us

Our story began as part of Emtra Hygiene Service, a specialist in professional hygiene solutions since 1994. With Dryluxe, we are building on that expertise, but with an exclusive focus on premium bathroom textiles and safe hairdryers. Today, we bring hotel quality to the smallest details of your bathroom – for those who want to enjoy luxury every day, at home or at work.
Gevouwen Florence-handdoek in mineraalblauw, hangend aan een van de vier haakjes in een badkamer

Bathroom textiles with character – luxurious, fair and balanced.

Sustainability, luxury and quality do not have to be opposites. With the Florence and Luna lines, we offer bathroom textiles that effortlessly combine style and awareness. Both collections are designed and produced in Belgium and available in seven sizes.

Florence brings a 5-star hotel feeling to your bathroom, with soft textures and shades inspired by nature and the ocean. Luna is the sustainable choice, with fresh colours reminiscent of the sea, sky and morning light – fairly produced, without compromising on comfort.

Sustainability

Our towels are made in Belgium and Portugal, with care for people and the planet – OEKO-TEX® and REACH certified. The hairdryers are produced in Switzerland, using renewable energy and sustainable components. Short chains, top quality, minimal impact.

Quality

Our Florence towels are made of 100% organic cotton, GOTS-certified and fairly produced. The Luna line combines recycled cotton and PET bottles – good for comfort and the planet. Both collections are designed with care and certified for sustainability. Our hairdryers are also made of the highest quality, for long-lasting performance with minimal impact.

Design

We believe that functionality and aesthetics go hand in hand. Our towels and hairdryers are designed with an eye for detail – sleek, stylish and suitable for any interior. No trends, just timeless elegance that lasts for years.

’ Comfort that feels good – for you and the planet.’

See Also

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Twee blauwe Florence-handdoeken hangend in een luxe badkamerLuxe latte Florence badhanddoek van 100% GOTS-katoen, 600 g/m², hoge kwaliteit, zacht en absorberend.
Luxury Towel Sets Florence - Family Prestige Bath Collection Sale price€590,09 Regular price€733,88
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Close-up van Florence-handdoek met zichtbare fijne afwerking en decoratieve rand van 2 à 3 cmLuxe latté Florence handdoek van 100% GOTS-katoen, 600 g/m², hoge kwaliteit, zacht en absorberend.
Luxury Towel Set Florence - Prestige Bath Collection Sale price€218,18 Regular price€247,93
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Drie op elkaar gevouwen luxe Florence-handdoeken in hemelsblauw, twee grote en één kleinere, liggend op een brede plank met betonlookLuxe latté Florence handdoek van 100% GOTS-katoen, 600 g/m², hoge kwaliteit, zacht en absorberend.
Luxury Towel Set Florence - Daily Comfort Sale price€138,84 Regular price€159,67
Colour +12

Dryluxe

Stay in style, every day.

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