Quality
European quality
DryLuxe stands for top quality thanks to the expertise of Clarysse and Valera.
Valera, with almost 70 years of experience in hair care appliances, designs and produces all its products – from hair dryers to hand dryers – in its own factory in Ligornetto, Switzerland. With a strong focus on innovation, sustainability and reliability, Valera is ISO 9001 certified and provides professional solutions with advanced technology and long-lasting performance.
Clarysse started out as a Belgian weaving mill in 1953 and grew into a leading family business that seamlessly combines craftsmanship and innovation. With the Better Cotton Initiative, we are committed to sustainable and ecological cotton production, where fair working conditions and quality go hand in hand.
Swiss precision & Belgian craftsmanship – the perfect combination.
‘Clarysse has evolved into a leading family business where innovation and craftsmanship come together.’
‘Swiss precision, innovative perfection – Valera stands for top quality in hair care.’
Clarysse
Certificate
We ban all harmful substances, guaranteeing a safe product for everyone. This is recognised by the European Union's OEKO-TEX® and REACH certificates.
Founded in 1953
Clarysse started out as a modest weaving mill in Belgium and grew into a leading company with advanced machinery, a strong team and a focus on innovation. Yet we remain a family business that is true to the values that have shaped us.
Hotel quality
With the Florence bathroom linen line, you can enjoy the comfort and luxury of a five-star hotel in your own home. The extra soft, sturdy and voluminous fabric will give you that ultimate holiday feeling every day.
Valera
Certificate
ISO 9001 - SGS UL certified | Nemko & TÜV Rheinland certified
Founded in 1955
The leading Swiss hair specialist is closely linked to the entrepreneurial journey of the Soresina family, which began in 1955.
Tested to perfection
At VALERA, we test every component thoroughly. Switches and cables withstand hundreds of thousands of cycles, while our test laboratory checks all components 24/7. Using advanced simulations, we guarantee hairdryers that can effortlessly handle the intensity of daily use.