Sustainability
Sustainability at DryLuxe - Quality with respect for the earth
Dryluxe is committed to sustainability with the innovative brands Clarysse and Valera. Clarysse specialises in high-quality towels and bath linen made from organic and recycled materials, where luxury and ecological awareness go hand in hand. Valera focuses on energy-efficient technologies and efficient production processes to minimise the ecological footprint. As pioneers in sustainable production, Clarysse and Valera continue to raise the bar without compromising on quality and comfort.
‘Clarysse has been combining innovation and craftsmanship since 1953, with sustainability as its core value.’
‘Valera has been committed to sustainable production and innovation since its founding in 1955.’
Clarysse
Green energy
Our production runs on renewable energy and meets the strictest sustainability standards. Lower emissions, greater impact.
Sustainable quality
Our products are free of harmful substances and carry the OEKO-TEX® and REACH certificate. Safe for you and better for the planet.
Production in Europe
Expertise and sustainability come together in our factories in Belgium and Portugal. Short chains, high quality.
Organic material
Our Florence line is made of 100% organic cotton, GOTS-certified and fairly produced. Luxury with respect for people and nature. Discover our Florence towels for comfort and quality.
Recycled materials
Our Luna towels contain recycled cotton and PET bottles, save water and reduce chemicals. GRS certified and eco-friendly. Check out our Luna towels for comfort and sustainability.
Fair production
We work with certified partners who guarantee fair wages and safe working conditions. Sustainable for people and the planet.
Valera
Green Energy
Thanks to a photovoltaic installation, we generate 230% more energy than we use. Our production runs entirely on renewable energy, which contributes to lower CO₂ emissions.
Sustainable Quality
Products with a long lifespan, carefully developed with the best quality components. Discover our Hotello wall-mounted hairdryers with the most durable components.
Production in Europe
Our products are manufactured in our own factory in Switzerland. This ensures short supply chains, fewer emissions and top-quality craftsmanship.
Energy efficient
Our hairdryers combine low energy consumption with excellent performance. Even at a low wattage, they deliver maximum efficiency and comfort.
Recycled materials
Recycled materials, supported by Valera's membership of the Swiss Recycling Association S.EN.S.
Feel free to get in touch
Want to know more about our sustainable approach? Our team will be happy to help!